greygreed

Not chasing noise.
Creating gravity.

Grey Greed is a Delhi-born creative studio and production house. We write, shoot, generate and launch content that people actually stop for: ad films, AI films, social and our own IPs.

Everyone is chasing noise.

We create gravity.
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Trusted by brandswho hatebeing ignored.

Fujifilm InstaxCasio G-SHOCKCasioOriflameDeHaatJioHotstarPepsiCoMaruti SuzukiMars CosmeticsLakméLenskartManyavarCapreseIDP IELTSCampusYouvaGoMechanic SparesHappydentArataBlozumDevils CircuitDhanukaAmbyteIBEFSwamishFujifilm InstaxCasio G-SHOCKCasioOriflameDeHaatJioHotstarPepsiCoMaruti SuzukiMars CosmeticsLakméLenskartManyavarCapreseIDP IELTSCampusYouvaGoMechanic SparesHappydentArataBlozumDevils CircuitDhanukaAmbyteIBEFSwamish
REC · Core Memories

Pressplay.

A Raksha Bandhan campaign that made Instax the keeper of sibling nostalgia.

One studio.Three waysto winattention.

Most brands hire one agency for the film, another for social and a third to make it go viral. Then they wonder why nothing feels connected. We built Grey Greed so the idea, the camera and the feed all sit under one roof.

0views earned for brands
0videos a month
0hours people chose to watch
0brands, FMCG to fintech
In association with
Not chasing noise.
Creating gravity.
300M+views earned for brands
150+videos a month
700K+hours people chose to watch
50+brands, FMCG to fintech
31+brands taken into AI, CGI and AR
Selected work

Work thatlivesrent-free.

Real titles, the brief and the result. Hover to play, click to watch the film.

Ad Films100M+ views Fujifilm Instax

Core Memories

A Raksha Bandhan campaign that made Instax the keeper of sibling nostalgia.

Watch on YouTube
Ad Films10M+ views Fujifilm Instax

Say Cheese

Instax prints that smile: two hero films with Siddhant Chaturvedi.

Watch on YouTube
Ad Films35M+ views Casio G-SHOCK

CP Store Launch

A launch film and a vox pop built to put feet in the new Connaught Place store.

Watch on Instagram
Ad Films20M+ views Casio

Little Talent Needs the Right Direction

Two films that sold a mini keyboard to young parents.

Watch on YouTube
OriginalsOur own IP UNSCENE

India's First Interactive Vertical Series

A 9:16 drama where the audience makes every big decision. Our own IP, with SceneZone.

Watch on Instagram
Ad Films1M+ views DeHaat Honest Farms

Maa Ki Pasand Ka Khaanaमाँ की पसंद का खाना

A Mother's Day film, an original song and three creators.

Watch on YouTube
Why we're called greedy

Greedyfor the idea.Greedyfor results.

01

Greedy for the idea.

Every brief starts with a writer, not a vendor list. We've scripted in Hindi, English and Hinglish for brands from farm fields to fashion week.

02

Greedy for craft.

Celebrity shoots, multi-city travel vlogs, Lakmé Fashion Week backstage. We've run sets of every size.

03

Greedy for speed.

AI-first workflows let us move from concept to first cut in days, not months, and version one film into twenty.

04

Greedy for results.

We don't stop at delivery. Our social team takes the film into feeds, creators and campaigns until it's earned its views.

In their words

In theirwords.

Partnering with Grey Greed has been a game changer for DeHaat Honest Farms. They started from scratch, building our social media presence from the ground up…

AM
Akash MalhotraVice President, Marketing, DeHaat
Akash

…Their ability to translate our brand's vision into two engaging short films was nothing short of exceptional. The storytelling was crisp, engaging, and visually vibrant…

KM
Kanishka MitraDeputy Brand Manager, Casio India
Kanishka

A team who understands new generation. … Kudos to the young and energetic team.

Abhishek ChakrabortyHead of Brand Communications, Digital and PR, Oriflame India
Abhishek

This has turned out to be one of our finest content pieces to date! …

Muskan JainBrand Manager, Mars Cosmetics
Muskan

Amazing job with the direction and production. Innovative executors in the creative world.

Apurv AnandFounder, SceneZone

Partnering with Grey Greed has been a game changer for DeHaat Honest Farms. They started from scratch, building our social media presence from the ground up…

AM
Akash MalhotraVice President, Marketing, DeHaat
Akash

…Their ability to translate our brand's vision into two engaging short films was nothing short of exceptional. The storytelling was crisp, engaging, and visually vibrant…

KM
Kanishka MitraDeputy Brand Manager, Casio India
Kanishka

A team who understands new generation. … Kudos to the young and energetic team.

Abhishek ChakrabortyHead of Brand Communications, Digital and PR, Oriflame India
Abhishek

This has turned out to be one of our finest content pieces to date! …

Muskan JainBrand Manager, Mars Cosmetics
Muskan

Amazing job with the direction and production. Innovative executors in the creative world.

Apurv AnandFounder, SceneZone

Got a brief?A brand?Or justa wild idea?

We're all ears, and a whole lot of execution. Tell us what you're making and we'll come back within 24 hours with how we'd make it unmissable.